Every year on April 22nd, Earth Day is celebrated across the globe to support environmental progress.
We would like to take the chance on this special day to reflect on how the fashion industry is affecting the environment and what we, as a fashion brand and as consumers, can do to mitigate these problems.
The fashion industry is the second-largest polluter in the world after the oil industry. And the environmental damage is increasing as the industry grows. The first step to every possible solution lies in building awareness and willingness to change.
At B THE BEACH BRAND we hold sustainability as our priority. In each decision we make, every option is carefully studied and all the alternatives are explored to be sure we minimize our impact on the environment. A deep commitment to preserve it and to create durable designs extends to every aspect of the brand.