Earth day

Every year on April 22nd, Earth Day is celebrated across the globe to support environmental progress.

We would like to take the chance on this special day to reflect on how the fashion industry is affecting the environment and what we, as a fashion brand and as consumers, can do to mitigate these problems.

The fashion industry is the second-largest polluter in the world after the oil industry. And the environmental damage is increasing as the industry grows. The first step to every possible solution lies in building awareness and willingness to change.

At B THE BEACH BRAND we hold sustainability as our priority. In each decision we make, every option is carefully studied and all the alternatives are explored to be sure we minimize our impact on the environment. A deep commitment to preserve it and to create durable designs extends to every aspect of the brand.

• WE USE ECONYL® WITH OEKO-TEX CERTIFICATION.
• WE PRODUCE RESPONSIBLY AND LOCALLY.
• WE SAY NO TO PLASTICS.
• WE WORK WITH EUROPEAN SUPPLIERS WITH SOCIAL AND ENVIRONMENTAL CERTIFICATIONS.
• WE CREATED A REPAIR SERVICE TO EXTEND THE LIFE OF OUR PIECES.

Explore in depth our commitment to sustainability here.

As consumers, the changes we all make in our behaviour can drive change in the industry too. Here we bring some tips that can inspire you to make more conscious purchase decisions:

• BUY LESS BUT BETTER QUALITY.
• DEMAND GREATER TRANSPARENCY FROM BRANDS.
• BUY LOCALLY.
• CHOOSE RECYCLED OR ORGANIC FIBERS.
• LOOK FOR GARMENTS WITH CERTIFICATION LABELS CONTROLLING CHEMICAL CONTENT.
• TRY TO REPAIR YOUR CLOTHES BEFORE THROWING THEM OUT.
• LOVE YOUR GARMENTS. TAKE CARE OF THEM AND FOLLOW THEIR LABELS CAREFULLY.